I’m guessing that you would like to increase your sales numbers.
It’s a pretty basic desire of business owners across the country, both large corporations and small businesses alike. Everyone has struggled to keep their business afloat in this poor economy and we’re itching to see an increase – ANY increase – in sales.
But while you were building your business, did you pay attention to what changes occurred in your marketplace? Did your consumers change – along with their spending habits – as a result of the economy?
Make note of these changes and then try implementing each of these tips into your business plan to increase your sales.
1. Add new sales initiatives and milestones. Assign a person or team to each initiative and indicate a start date, end date, and budget. How will you follow through on evaluating these milestones?
2. Sell more to existing customers. Your current customers already like and trust you so use that to your advantage. Send an email reminder about a service they need; send a notice about how your latest product will help them. They already know the quality of your products so nudge them a little to buy again.
3. Review your pricing. More companies under value their pricing in order to bring in customers but that can fail when it comes to the perceived value of your products. Sure, you might get traffic in the door but will the customers wonder about the quality because the price is so low? If you revise your pricing, be sure to deliver the value you promised.
4. Expand into different markets. This doesn’t mean start a brand new business with a new clientele. Rather, create a new product to sell to current customers or sell your current product or service to a new customer demographic.
A business plan is simply a road map of the route you need to take to see business success. It’s a vital part of any successful business so be sure to update (or write!) yours today.
