Trying to decide what to give your latest client as a closing gift? Here are some ideas and possibilities to help.
• Flowers or evergreen plants are a traditional housewarming gift that is still popular. While flowers are more exciting to many folks, plants last longer. Choose the one to give the impact you prefer. Just be sure the recipient isn’t allergic!
• Food is another standby that realtors have been giving for years. It’s a popular item and well remembered, but be careful of giving food to those with food allergies, or to diabetics, or others who can’t eat certain things.
• Gift baskets are another good choice and can be pulled together quickly if you prefer to make them yourself. If you know what the client likes, you can create (or buy) a custom basket geared to that interest: a golfer’s basket for a golf fan, a book lover’s basket for an avid reader, or a basket filled with snacks for just about anyone.
• Give a gift card. This is the most popular closing gift you can give and is appreciated by everyone. Choose a Visa gift card that can be used anywhere the buyer chooses, or a gift card for a local family restaurant.
• Taking the time to have a gift personalized is always a plus. And home accessories with the client’s new address, or the couple’s name, is a thoughtful gift that’s very much appreciated. There are probably many local stores who will personalize a gift for you, but if not PersonalCreations.com has some very nice, affordable gifts and they can ship directly to the recipient.
• While wine, champagne or liquor is considered a good gift for some, be extremely careful with this one. You can easily offend a teetotaler. And contrary to popular belief, there are still many of them around.
All in all, choosing the right closing gift is as personal as each individual client. Whatever you choose, offer it in a spirit of gratitude and appreciation for the trust that was placed in you as a professional. And be sure to include your business card. After all, it’s still a form of marketing your business, so make the most of it.
