Closing Statement
Whew! You are almost done. All you have left is your closing statement and your executive summary (if you haven’t already written it). Your closing statement is where you sum up your business plan in a well written paragraph or two.
This section should be between 1/4 and 1 page .
Your Closing Statement
Don’t confuse your closing statement with your executive summary. A closing statement should answer the following questions:
- What is your ultimate objective?
- Do you feel this is realistic and attainable?
- Do you feel you have the team members in place to achieve this objective?
Basically, do you truly believe that with your business plan as written can and will be achieved with a degree of certainty.
Now, that probably sounds like a dumb statement. You are probably saying, “I wouldn’t be writing my business plan if I didn’t think it would succeed”. And that is a good attitude to have. But…a lender wants to see that you have truly examined your entire business model and plan to make sure that it is realistic, not pie in the sky ideas.
I want you to read through your business plan and see if there is anything written that you aren’t fairly certain will be achieved with your current team members and resources. If there is, what will it take to strengthen that aspect of your company? Will it take a new team member? If so, seek one out and change that part of your business plan to reflect the new addition.
Before you submit your business plan to any lender or prospective business partner be sure that it is a convincing document. If you aren’t completely convinced that you will succeed in reaching your goals you can bet that a lender will see right through it.
Now, if you have read through your business plan and are completely convinced that you will succeed as it is written… EXCELLENT! If you aren’t completely convinced that you will succeed you need to pinpoint the aspects that you are unsure about and strengthen them. If you aren’t sure how to strengthen them ask someone to help you out. Often another person will point out things that you plain missed.
So, once your business plan convinces you that you will succeed, write your closing statement and answer the questions I wrote above.
Now, if you haven’t wrote your executive summary (which I hope you haven’t) click the link below to go back to the section that reveals how to write your executive summary.
