In this video, business expert Seth Godin talks about the importance of taking risks in your business instead of just doing what everyone else is doing.
Keep in mind that your “risk” doesn’t have to be big. It could just be a matter of trying a new idea, such as making a speech or creating a marketing video.
Avoid copying what others are doing in their business; instead, find a way to stand out from the crowd and make your business unique.
Sure, there are lots of different marketing strategies but it’s worth trying different things. What works for your competitor might not work for you. Be original.
