Want to dominate your local market?
In this week’s post we want to share a few of the strategies already being used by top investors around the country to get the majority of Motivated Seller leads in their local markets to them (instead of their competitors).
Of course, these strategies can be used to get leads for Cash Buyers, Private Lenders, Rent-to-Own Tenants, or other target audiences, but Motivated Sellers are the hardest – at least right now.
As you probably know, inventory is a big challenge around the country. Most investors I talk to are having a pretty easy time growing their lists… as long as they have inventory. The ones who don’t have properties to sell are struggling to catch up.
Why is it so tough to get inventory?
In most markets, it’s not too hard to sell a property. There are tons of investors and retail buyers competing for a limited amount of homes.
Pure and simple: in lots of US markets, demand is high and supply is low.
But don’t get me wrong – there is still an incredible amount of opportunity out there. It’s just getting tougher every day to capture it in some of the biggest markets.
That’s why we came up with the Market Domination Plan – to help those investors who are already succeeding and are ready for growth.
Market domination starts with capturing organic search traffic.
Like it shows in the chart below, 91.5% of search traffic comes from page 1.
SEO for real estate investors is really important for your business! We can help you out. If you’re looking to move up in your rankings, we can help – just click the image above to find out more about our SEO service.
Now, keep in mind that the data is from thousands of websites, not just real estate ones… we’ve found there’s actually some great traffic that comes in off of positions 2 and 3, not just #1 – but really, when we’re taking on SEO clients our goal is to get within the top 5 positions for our targeted keywords.
We only start with 3 keywords, because it doesn’t make sense to over-optimize a site for too many keywords – plus it just takes too long to see results when you’re diluting your efforts all over the place.
“We have 2 new ones under contract probably 5 waiting in seller signatures. Doing ppc under our carrot site and your SEO do we should continue to get more and more leads.” Guillermo Coronado
Most investors don’t achieve any big share of the market because they’re diluting their efforts all over the place… great marketing really requires not only a strategic plan, but a great deal of focus and commitment to implement the plan.
Most folks give up on a method before it even has a chance to work… or they fail to do the right research before they start implementing. Either mistake can crush the ROI right out of a great campaign.
But let’s assume that you’ve already ranked your site high on all the major terms… is that enough to crush out the competition?
Nope, sorry…. you’ve got to occupy the prime real estate from more than just one site if you’re going to dominate that market – and shut out other investors from grabbing the leads.
Here’s what that looks like:
Cyndy is generating hundreds of leads with her InvestorCarrot sites… click that image to go see Trevor’s deep-dive Case Study to learn what she’s doing to dominate her market
As you can see from that image above, on one of Cyndy’s search terms in her market, she’s ranked in 4 out of the 5 top slots.
Two of those are YouTube videos she’s made and ranked, and another one is a Facebook page.
Plus she’s also operating 8 other websites that are ranking well in her market.
(Sidenote: Cyndy’s converting those over to InvestorCarrot now, because she tests everything… and she found out that her InvestorCarrot site was converting much better than all the other sites she’d spent a ton of time on…. if you don’t have an InvestorCarrot site yet, you can launch a new site in just a few minutes <– go see for yourself right now).
How did this successful real estate investor swarm her market?
Cyndy was smart and she implemented a ton of great strategies to capture online traffic from lots of sources, including Google, YouTube, Facebook and more.
We tell you all you need to know to get great results in our powerful real estate lead generation training program, and in our new Craigslist training program we’ve included great info (along with ads and much more) about the Market Swarm Strategy that Cyndy designed and has been using so well to get results in her market.
Cyndy also uses other methods, like direct mail and signs… as a smart investor, she’s working on nurturing her leads from a lot of different directions, and doing a lot of great marketing.
Great real estate marketing like this takes a lot of time, energy and commitment.
I really admire Cyndy for taking such a strategic approach – and her willingness to share with other investors to help them learn!
How Real Estate Investors Can Dominate Local Search in 3 Steps
Step 1:
Get signed up for InvestorCarrot, launch a Motivated Seller site, learn all about SEO, and rank high.
Step 2:
Drive traffic to your site by posting good content on YouTube, Facebook, Craigslist and other sites.
Step 3:
Create awesome stories and reports to get media attention along with great links.
(Sorry folks, I didn’t say it was gonna be easy… just that it was gonna be 3 steps to Market Domination).
In all seriousness, it’s a ton of work to implement a great content marketing strategy.
But the payoff is huge.
I’ve been doing a ton of research into the search traffic, competition, and PPC costs around the country on behalf of our clients… plus I’ve created a really cool report comparing the top 150+ metro regions around the country.
In fact, I created a unique way to measure each market called the CarrotScore… and I’ve also found the Top 20 Most Overlooked Markets (according to huge amounts of Google’s data that I extracted and crunched across 170 spreadsheets – this report took me weeks of hard work).
I can tell you firsthand that most of the major markets in the US are extremely competitive… people are investing loads of money to get the leads that are coming in from local search.
Some of our clients (like Cyndy) are totally into doing all the hard work to create this stuff from scratch, and we love it… being able to offer up her strategies and Craigslist program has already helped a bunch of our customers generate lots of leads:
“We put up 3 or 4 Craigslist ads right after we got the first part of the P2P program, and we’ve been slammed! We’ve gotten so many leads this week – 15 rent-to-own, 36 new buyers, and a bunch of motivated sellers too!” – Michael Mackay
But some of the best real estate coaches out there will tell you that you shouldn’t be doing so much of your own marketing work… that you need to be focusing on honing your negotiation and acquisition skills, not spending your time implementing your SEO.
