When dealing with investment real estate listings, choose carefully between visual, written and multimedia listings. Each have their own advantages and drawbacks.
Today, investors have more options than ever when it comes to investment real estate property listings. In the past, investors may have had to rely on smudgy newspaper ads, but today there are online ads, multimedia ads, keyword ads, and ads that rely heavily on visuals. Choosing how to formulate your listings can be challenging as a result of all the choice, which is why this breakdown might help:
1) Multimedia listings. These listings make use of commercials, TV spots, video ads and video messaging, and virtual tours. The advantage of multimedia ads is that they really take the buyer or tenant into the property. Movement, color, music, and even voiceovers can all be used to create the next best thing to an open house. The advantages to this sort of listing is the vividness. Multimedia listings also attract younger and wealthier buyers and tenants, as well as tech-savvy house hunters. Multimedia listings are fun to put together and are visually exciting. It’s easy to entice and impress a buyer with a snazzy listing that includes video and sound.
That’s not to say that multimedia listings are without their disadvantages. They can be expensive to put together. HD listings shot by a professional can run into the thousands of dollars. Plus, multimedia listings are only available online or on some TV spots. Those who are looking in the local paper are out of luck. Worse, multimedia listings do not always allow you to use keywords, which can make your listings hard to find. Another serious challenge is that potential buyers may feel that they have seen it all when they see a multimedia presentation and this can discourage them from attending an open house. In turn, this can prevent you from getting an additional opportunity to make a personalized sales pitch.
2) Written investment real estate property listings. This is the classic way to advertise your properties: write up a description of the property and run the ad in a paper or through online listings. The nice thing about written listings is that they are easy and inexpensive. It can cost you a few dollars to run a written ad and if you have any writing skills it only takes a few hours to come up with an intriguing ad. You can also use keywords throughout your ad to draw more traffic to your ad online.
The major disadvantage of these ads is that words alone are sometimes not enough to capture all the advantages of a property. Writing does not come naturally to all investors, and some feel intimidated by writing listings. Worse, making claims on listings can open you up to legal trouble if any of your words can be construed as discriminatory or misleading.
3) Visual investment real estate property listings. Visual ads are usually heavy on pictures and short on text – they use many pictures of a property and maybe a short description or bullet list of salient amenities. Visual listings are inexpensive (when posted online) and can be used with SEO online, too.
To Massive Profits,
Brad Wozny
