Real Estate Investor Websites – What You Should & Shouldn’t Do

If you want to create a real estate investor website to market your business online (which every real estate investor should do), but need to generate content to serve your market, start by talking into a tape recorder rather than writing. Focus on creating a little bit of content every day and carry a small notebook with you to capture ideas that benefit your intended audience.

If you want to have a website for your real estate investment business, chances are you come up short on content, but you likely already know that a large part of what should be posted on your site will be the written word.   After all, websites targeted toward a motivated seller aren’t commercials, nor are they artworks. While they should have a significantly emotional visual component, it is the words on the page that will ultimately determine your website’s success or failure. For example, people in your targeted audience come to websites to learn information, and that means that they come prepared to read. Even if you opt for videos or podcasts, you will need to develop transcripts to get the best effect.

Many real estate investors are deeply intimidated when they learn how much writing is involved in a website for real estate investors. Some websites have more words than the average novel! This can seem scary if you are not used to writing, but there are several tricks that professional writers use that you can also use on your website:

1) Talk, don’t write.

Many investors have a hard time facing the blank screen, but if you want to write web pages or articles for your website, you don’t have to sit in front of a computer screen or in front of a pen and paper. Just go somewhere where you are comfortable and talk. Talk into a voice recorder and then transcribe the words (or have them transcribed for you). Many investors talk quite well, so this tends to work fairly well. Consider where you do your best talking, too. If it’s on the phone, call your home office and leave yourself a message with your latest idea, to be transcribed later. If it’s in a seminar, arrive before your audience and talk into a tape recorder. Get away from the idea that writing is words put down on paper and you will have a much easier time getting content on your website.

2) Write your website a little bit at a time.

There’s an old saying: “How do you eat an elephant? One bite at a time.” You may have a hard time writing your entire website in one go, but you can easily write a few paragraphs a day. The added advantage of writing your website gradually is that frequent updates of your site mean better search engine rankings.

3) Carry your website with you.

Besides facing a blank screen, the biggest anxiety writers have is idea generation. You may not be very confident that you can come up with enough good ideas to finish an entire website. The solution is very simple – carry a small notebook with you. Whenever someone asks you a question about real estate, write it down. You can answer the question on your website, and you can be sure that if one person has a question, others are wondering the same thing. Every time you learn something new, read something interesting, or get an idea, write it down. By the time you sit down to write, you will have many, many ideas to pick and choose from.

4) Hire a professional.

If you are having trouble writing your website for real estate investors, you might want to consider hiring a professional writer to write part or all of the site for you. That way, you can focus on growing your business.

To Massive Profits,
Brad Wozny