Real estate marketing: should it be based on data or stories?
The answer: Both.
Reports are a great example. A good report is full of credible data, but it also tells a story. A great report builds credibility that helps you get better results in your future negotiations.
So how do you use data to tell a great story that helps you improve your credibility?
Just keep reading. 😉
This post will tell you about the awesome Free Reports that are included with our sites to help you generate leads and conversions, plus I’ll let you know a few awesome tricks and tips to get even better results in your local market.
First off, here’s what’s included in our sites:
Motivated Seller Free Reports In Your System
- Selling To A Real Estate Investor (already inside of our motivated seller websites)
- 5 Ways To Stop or Avoid Foreclosure (already inside of our motivated seller websites)
Free Investor Reports In Your System
- Passive Income Investing Report (already inside of our main company and cash buyer websites)
- Private Lending Report  (already inside of our main company and cash buyer websites)
If you’re already an InvestorCarrot Member, you can:
Brand and Customize Your Free Reports
If you want to edit / brand these free reports you can click here to gain access to the Microsoft Word document versions of these reports.
Once you brand them…
- “Save As PDF” to save them as a pdf
- Upload them to your website(s) via the Media tab in your website dashboard
- Update the download link on the download page on your website to point to this new PDF file
- Save, and you’re done!
If you need help just hit us up on support or LIVE chat! We’re here for ya!
If you’re looking for an innovative way to stand out in your market, you should:
Create High-Value Free Reports for Your Market
You don’t even have to write these reports yourself.
Most of the time you can find a decent blogger in your local marketplace who is willing to work for cheap… plus, they might even be a good partner to help you drive traffic and build your lists. You never know til you look, right?
But what kind of Free Reports should you create?
I’ll let you know a few ideas for content that will help you reach your target audience.
Start with the end in mind. Who are you trying to reach?
1. Motivated Sellers.
What types of situations can you help solve?
There are countless examples of reports out there on what folks facing foreclosure, divorce, probate can do… so create one that’s specific to your market!
Localize it… check out the rules and regs in your market. Interview a couple of brokers, attorneys, title company reps, folks from local non-profits… shoot, interview anyone who might be able to add a few great local tips and resources for folks with distressed properties, and make sure to cite ’em as a source. It will help boost your credibility (and grow your referral network) to include other local experts as sources in your report.
What does someone in your area need to know about the difficulties of selling in your market? Show sellers what you do for them in a transaction. If you can eliminate their hassles, you’ll earn their business.
Make sure your report has a compelling title, like “What _______ Area Sellers MUST Know Before Selling Property in 2014” that reflects the value you’re offering within that report.
If your report has a lot of great value within it, you’ll just have to list out the contents on a Lead Page and you’ll get great conversions from it. Just focus on creating high value with information that Motivated Sellers in your market should know, and you’ll end up with a great Free Report that will generate good leads for your business when you market it (more on that in a second).
2. Real Estate Buyers, Investors and Lenders.
Can you provide deep insight and analysis for folks in your market who are investing in real estate?
(Or can you hire a good writer and analyst?)
If you can compile local market data, broken down by property type, from a few sources and show the different rates of return that local investors and real estate owners have been able to earn, chances are good you’re well on the way to delivering a very valuable report for your local real estate market.
Investors love data – and a Free Report is a great way to judge a potential partner for future business. After all, opting into a form is a pretty low-risk proposition… so if you can deliver even a decent basic overview of the past 5 years within your market, and perhaps some quotes from local media, brokers, and other sources of information… you’ll have high quality content to offer.
And that’s the big goal here, folks… it’s all about high quality content.
Our sites deliver some great Free Reports that you can customize and brand with your information, plus  easy-to-implement Lead Pages to accompany each report. That’s included with every plan we offer.
But the best part – you can create unlimited amounts of Free Reports and Lead Pages on each site.
So get out there and start writing!
Or get ready to hire someone who can help you deliver a great Local Market Report.
Use Great Data and Tell Powerful Stories
If you can use data and stories to show folks how you’ll solve their real estate problems, you will win.
