If you’re like most of us in the REI game, you know you spend way too much time analyzing and over-analyzing your marketing materials, especially postcards. You worry about the design, the color, the layout, the wording, the date to mail it, what kind of paper to use, and on and on.
Surely, there has to be a better way that will give you the results you crave without all the hassle and headache. Good news… there is! Here are two super simple postcard marketing ideas that bring in real results for RE investors.
1. Choose a non-traditional material for your postcard. Since your goal in marketing with postcards is to attract interest and get a prospective seller to call you, do something a bit different. One of the easiest, and least expensive changes you can make to your marketing postcards is to print them on something other than plain old white cardstock.
Try coroplast, the material that “bandit” signs are made of. Those little 100 for $99 signs that you can get printed online and tack to every utility pole in town? The corrugated plastic those are printed on is called coroplast. And it’s ideal for marketing postcards, particularly for real estate investors.
Think how you’d feel to receive a small bright yellow “sign” in your mailbox. Wouldn’t you be tempted to see who sent it? Wouldn’t you want to know what the sender was offering? Sure you would! And so will your prospects. Rarely, if ever, will you receive a coroplast postcard, but you can bet your top dollar that getting one will make the recipient take a second look. It’s almost guaranteed.
2. Handwrite your postcard. Not every single one, of course, but take the time to handwrite four postcards onto an 8.5″ x 11″ page that you’ve folded into quarters. Keep your message short and to the point and include your contact information. Then take your four-on-one cards to the printer and have them copied and cut. Now you have a virtually handwritten postcard that you can send to your prospects that is sure to garner much more attention than just a printed card.
Choose a bright, neon color such as yellow, but other colors can work equally well. And for the best results, hand address your cards as well. Or choose a font that looks especially like handwriting and print directly on the card. But definitely lose the labels. Labels say “mass produced.” Handwriting says personal and individualized. Both will get you much better results than a labeled, printed postcard just like everyone else sends.
Postcard marketing is a tremendously successful form of reaching your target audience. Using these super simply ideas can make your postcard marketing even more successful and take you far beyond the competition in the game of REI.
