As a real estate professional, you understand how to sell houses, how to assist your clients and how to be successful at what you do. But do you understand how to optimize your website for search engines?
SEO will help you attract new, targeted visitors to your website because when people search for what you have to offer, your site will show up high in the results. While it would be nice to think that happens automatically, it seldom does. You have to work at SEO.
Here are some simple Search Engine Optimization (SEO) tips to help.
The first step in SEO is to decide what words people who find you will use to search. For instance, do you want to be found when someone searches “house for sale” or “house for sale Atlanta”? Adding a specific location to your SEO efforts will help you optimize your pages more easily. The broader the search term, the more competition you’ll have as to ranking in the results. Narrowing your keywords will help you find truly targeted visitors, as well, which is what will convert to more sales.
The next thing you need to do is to determine where your visitors are coming from. Use an analysis tool like Google Analytics to determine how searchers find you, what keyword they used, and even where they went when they left your site. All of these will help you determine what it is your visitors want so you know what to focus your content on.
For instance, if you find people are looking for houses for sale in Atlanta, you can be sure that you have blog posts about the market in Atlanta, highlights on properties in Atlanta, even information about the community as a whole. All of these will help build your site as a good source when people search for houses in your city.
When using SEO strategies to build your real estate website, it’s important to know what people will be looking for when they find you and how you can be sure your site ranks in the top results for those search words. Doing so by crafting your content to fit your prospects’ needs will be what drives targeted traffic to your site in droves and builds your website as a profitable arm of your business.
