If you’re expanding your office or planning to recruit new real estate agents to join your company, here are three ways to help you attract and retain the best possible candidates for your specific business environment.
1. Create a culture that agents want to be part of. It’s not enough to find quality candidates and invite them to join your company. You have to create an environment and an atmosphere where they’ll be happy, successful, productive, effective and want to stay.
Take good care of your agents. Get to know them. Help them recognize their personal and professional goals and work with them individually and as a group to meet those goals. Lead them with respect and encouragement and help them achieve their own level of success. Doing so will make them glad they work with you and create an agency where recruiting is rarely necessary because people are eager to get in the door.
2. Ask for referrals. Your current agents more than likely know others who would fit well on your team. Encourage them to share the names of those friends, associates or former co-workers who have the same goals and desires for their own success. You might also ask other folks who know your company philosophy and are familiar with how your business is run. Finding recruits who fit your company culture at the outset will make the transition much easier for everyone involved.
3. Offer training classes and workshops. Even experienced agents want to do a better job and providing additional training for your team can make all the difference in attracting and keeping quality workers. In a challenging market, it pays to provide every possible tool to help your agents sell.
If necessary, you can separate the beginners from the veteran agents, or offer a full team meeting for everyone at once. Question and answer sessions, role playing, short quizzes, guest speakers, videos and more can all be used to add interest and help your employees improve their skills. Which will, in turn, provide you with a better staff and a more successful business overall.
There are many ways to create a pleasant work environment that will entice good agents to join your team and help you keep them once you’ve found them. Use these three ideas to ensure you recruit quality people up front and build a successful, profitable team for your business.
