Some marketing tactics have been around for many, many years simply because they work. They worked when they were first used and they still work today. While it’s easy to think of such things as business cards or flyers as “old hat” or outdated, that’s simply not the case. Another such tried and true marketing strategy is bumper stickers.
Bumper stickers are ideal advertising tools. They can be used anywhere, at any time. They don’t have to go on a vehicle. They can be placed in bathroom stalls, on posts, trees, atop other advertising on corrugated signs, etc. Boarded up windows, closed businesses, and other places that offer a “blank slate” make a great place to post your bumper sticker.
Use bumper stickers in place of flyers. Tack them on bulletin boards and hand them out around town. They make great handouts since it’s a tangible, free item that will help keep your name in front of your prospects. Ask friends and family members to stick one on their vehicles or hand them out in their businesses.
Going to a trade show? Whether as an exhibitor or a guest, take along some bumper stickers and give them out to people you meet. By including a clever message, you can gain a tremendous amount of attention with a simple bumper sticker.
Use Creative Messages to Get Attention
For an REI professional, a good message might include a play on words, a simple statement, or just an eye-catching phrase. Humor is always a good option, especially for bumper stickers where folks just seem to expect it.
For instance, one realtor’s sign read, “Hey, You!” followed by, “If that made you look, wait until you see our properties” with the broker’s name and phone number. That would easily fit on a bumper sticker. Another sign seen recently included the common phrase “Price Reduced” with “But not stupid or desperate” in smaller letters underneath. Then there’s “Is Your Neighbor an Idiot? Then sell me your house!” All of these would be great on a bumper sticker.
Marketing Strategy That Works
Just because a real estate investment business is part of a traditional, long-established industry doesn’t mean your advertising and marketing must be dull, or run-of-the-mill. You can use a proven marketing strategy with a twist and see dramatic results with little cost and only a small amount of work.
Bumper stickers are a tried and true marketing method used by thousands of professionals in any number of industries. And they’re used as successfully today as they were in the early 1930’s when they became popular as an advertising premium. Tap into this proven marketing strategy for your REI business and see how you enjoy amazing results just as others have done for several decades.
