Do you want to make your real estate investing business go to the next level? Sure you do. Well, in this day and age a website is almost a must for virtually every type of business. Find out why you need a website for your investing business and how to design it (or buy one) for maximum effectiveness and value. If you have not begun your business planning as of yet, please come back to this section after you do so (click the link above to start planning your business). If you have begun or finished your business planning process continue on to find out exactly what needs to be in your investing website.
Why Do You Need A Website?
A serious real estate investor needs a website for many reasons. For one, we live in the electronic age and virtually everyone has an internet connection. People surf the net to find information, find businesses, buy products, etc. Your website is a 24 hour interactive business card that anyone can browse at anytime. Potential sellers or buyers can get 99% of the information they are looking for from your website without calling you and talking your ear off for 20 minutes. A website gives you credibility and your client becomes more comfortable working with you. You can design your website to automatically interact with and market your client without you lifting a finger!
Your website will be an extension of you. It will enable you to use your valuable time doing activities that make you money rather than speaking with prospects before they are actually serious buyers/sellers. Just think of how much time your website will save you. You will no longer have to explain how to drive to a property, the information about a house you are selling, what your company offers to sellers, and anything else that doesn’t involve you actually making offers and looking at properties. It’s really a NO BRAINER !
What Should Your Website Contain?
The answer to this question will be different depending on your real estate investing goals. If your goals are to simply buy 3 houses a year to hold as rentals, your site should be very simple and small. If your goals are to buy 10 houses per month, you need a comprehensive, interactive, and information packed website that will take the load off of you so you can go out and make deals. For the sake of this in-depth tutorial I will focus on those who are looking at buying 3+ houses per month. Those of you who plan on buying less than 3 houses per month can take this same advice and pick and choose elements that you like.
To discover what should be on your website we first need to develop a list of elements that are everyday tasks that you currently do (or should do) as a real estate investor. I will go over as many as I can think of. You can probably add some of your own.
- Telling people what you do
- Describing your properties for sale
- Talk to seller prospects
- Talk to buyer prospects
- Advertising
- Describe your investment criteria
- Give distressed sellers advice on getting out of their troubled situation
- Take applications for prospective buyers
- Fill out property analysis sheets on prospective deals
- Showing your properties for sale (not the same as describing your properties)
- Pass out your contact information (like a business card)
- Gather leads from everywhere possible
- Track your birddogs activities
- Recruit birddogs
- Gather and build your buyers list
- Recruit private investors
- Make offers
- Clean/repair houses
- Negotiate
- Door knocking
- Develop marketing materials
- Relaxing and spending time with your family
- Build your network of partners
Whew! Well, that is what I rattled off in a minute or two. There are probably many other tasks you do in your everyday real estate investing activities, but these are probably the main ones. Now, what activities in that list do not require us to repeat the same steps everyday ourselves? Lets go over it. I will highlight all of the activities that I don’t physically have to do myself in RED .
- Telling people what you do
- Describing your properties for sale
- Talk to seller prospects
- Talk to buyer prospects
- Advertising
- Describe your investment criteria
- Give distressed sellers advice on getting out of their troubled situation
- Take applications for prospective buyers
- Fill out property analysis sheets on prospective deals
- Showing your properties for sale (not the same as describing your properties)
- Pass out your contact information (like a business card)
- Gather leads from everywhere possible
- Track your birddogs activities
- Recruit birddogs
- Gather and build your buyers list
- Recruit private investors
- Make offers
- Clean/repair houses
- Negotiate
- Door knocking
- Develop marketing materials
- Relaxing and spending time with your family
- Build your network of partners
Wow! That is a lot of repeated activity. Sure, the activities in red are things that you will want physically do yourself from time to time. However, they are also activities that you can institute once on your website and let your website do the repeated work. This frees up a ton ofyour time to do activities that make you money.
Have you been wondering how to kick your real estate investing into high gear? Well, it’s all about automation and your website is one key cog in the automation wheel.
Hi Trevor, you are amazing, mostly real estate investor just think about themself how to make more money, but you’re different, you give and take.
You give the basic information that needed to start a real estate investing and just take from the sponsor site. I think you have to give more information on how to to build a professional real estate investment website on your site. Step by step from beginning to the end, like 1st go to godaddy.com or else to get the domain name and 2nd get the hosting company cheap and reliable put several name on it to choose from. Yep every detail, by the way, I love your site buddy full of information. Thank you.
Thanks Sugi!
Glad I can help ya out!
– Trevor
HI Trevor, is there a company you recommend where you can start & build your own website..?
Which web services do you recommend to build your site for you?
-Carl
Hey Carl, great question! We’re actually launching our own services and platform in 2 weeks. I’ve felt for years that there aren’t any great website systems for people serious about using their websites to get great search engine results, generate leads, and to truly represent their brand they want as real estate investors…
… so we’re launching http://www.reitheme.com in 2 weeks… you’ll love it 🙂
Let me know if you want to get rolling on a site before then and I can get you in.
Thanks!
– Trevor